Minimum Viable Product Purpose & Example of Minimum Viable Product

They didn’t follow a traditional entrepreneurial route of building a fully functional website and signing agreements with partners and homeowners to test their idea. Instead, they created a simple MVP which was a basic website showing photos of their apartment. An MVP’s features change based on the needs of your audience. The same type of product can have different features based on the needs of different people. I am the product of the relationships I have built, the countries I have lived and worked in, and the people I have shared that time with.

Key Characteristics of a Minimum Viable Product

A core component of the lean philosophy is the Minimum Viable Product . Understanding the concept of the MVP will help you focus on the things that matter most while saving you time. Teams use the term MVP, but don’t fully understand its intended use or meaning. Kevin Systrom developed and raised funding for his mobile app Burbn.


This helps a startup stay updated on whether their marketing efforts are effective or if they require changes. Compared to Waterfall , Agile product development is more efficient and offers better results. Agile offers speed to market and a flexible approach as it focuses on incremental and iterative development.

Key Characteristics of a Minimum Viable Product

Achieve the highest amount of learning provides important information that can either support or disprove your hypothesis (i.e., the original problem to be solved). It’s almost like testing the demand before committing financial resources to a product you’re unsure anyone will want. Don’t prioritize in silos.Each key discipline has an important point of view in the prioritization process. All respective disciplines bring a different point of view and a different skill set that will inform the success of your MVP. Value Proposition– Bring focus to defining the product’s core value proposition and differentiates it from alternative solutions available to the customer.

Minimum Viable Product vs Minimum Marketable Product

These solutions, which you might write up in user stories, epics, or features, do not represent the product’s overall vision—only subsets of that vision. Remember, you can develop only a small amount of functionality for your MVP. A successful MVP will be thoroughly tested and the user experience thoroughly polished. Many people view an MVP as a quickly developed product that is pushed out to just gather feedback. This leads to the belief that an MVP doesn’t have to be a quality product.

The result is that, many times, they waste time and money investing in a product that nobody actually wants. The concept of Minimum Viable Product, or MVP, comes to avoid this result. The objective is to avoid waste by developing a beta version of the end product, before launching it on the market. Forecasted goals and approximated expectations are given physical form by developing the minimum viable product. MVP comes into play when real data is put in through the process.

Step 2: Ideate on Value Addition

Using this MVP, Dropbox validated its product viability, grew its beta waiting list from 5000 to people and leveraged feedback from a targeted community of early adopters. The benefit of a high-fidelity MVP is that it allows for user feedback to be collected much earlier in the development process. You can then use this feedback to make informed decisions about the direction of your product. Plus, it’s ideal if you need to explain how a software, service, or app works. A very popular example of this type of MVP is Dropbox’s explainer video. FORCE is 3Pillar Global’s Thought Leadership Team comprised of technologists and industry experts offering their knowledge on important trends and topics in digital product development.

  • If you are not able to elaborate that, it’s certainly not the time to build your Minimum Viable Product yet.
  • MVP envisages the quick building of a brand as any flaw in the product gets dealt with at an initial stage without reaching the masses.
  • Testing evaluates if the initial problem or goal is solved in a manner that makes it reasonable to move forward.
  • In industries such as software, the MVP can help the product team receive user feedback as quickly as possible to iterate and improve the product.
  • And as shown in our Lunching case study, it is also perfect for proofing new concepts and building a minimum viable brand to allow start-ups to get off the ground.

Understand the end-to-end experience across all your digital channels, identify experience gaps and see the actions to take that will have the biggest impact on customer satisfaction and loyalty. Experience iD is a connected, intelligent system for ALL your employee and customer experience mvp meaning in relationship profile data. Automatically surface any friction across all touchpoints and guide frontline teams in the moment to better serve customers. It turned out that we could deliver this project using only the two Senior Developers already mentioned and a React Native Developer.

A step-by-step process for building an MVP

AdWords Express was launched to customers with the perception that it was automating ad copy. However, the truth was that a team of students worked at the backend, typing the ads quickly and delivering them to the customers. Once the target audience liked the idea, the actual automated process was developed in the form of AdWords Express.

By focusing on MVP, you are required to clarify the value you are building, and ensuring it aligns with your larger strategic vision. Before weighing which features to build, the first step in developing your MVP is to make sure the product will align with your team’s or your company’s strategic goals. This seems like a no-brainer, but it’s important to remember that an MVP should only contain the features that are useful to your target audience. This trait goes hand-in-hand with ensuring you focus on a narrow target audience.

Future growth

It only worked on iPhones or via SMS and was only available in San Francisco. However, it was enough to prove that the idea had a market potential. The data they acquired from this MVP helped Uber test market risks and become one of the most valued companies in San Francisco. On the other hand, if you spent a month building an MVP and launched it to realize there’s no demand for it, the losses will not be huge. You haven’t spent much time and money on its development and can always improve it before releasing the final product. Building a fully-fledged product requires time and money.